September 25, 2018

Twitter Advertising

Drawing of Twitter results with likes and speech bubbles around a laptop screen

Behind Facebook, Twitter is one of the UK’s favourite social network – and it’s the one most people think of when they reach out to companies.

The perception makes Twitter a must for businesses – but there’s much more to just opening an account and hoping for the best. The right kind of Twitter campaign combines valuable content with the right level of interaction.

Using Twitter as a business is very different to the normal user experience, as such, if you want to make the platform work for you – the odd business post isn’t going to put you in front of the people you want to connect with – so it’s important to implement a paid strategy.

  • How can you be sure you’re targeting the right people?
  • Does Twitter’s performance analysis offer you everything you need to know?
  • How much is an effective campaign likely to cost?

The team at Summon know exactly what you need to do to make sure Twitter ticks every box for your business – we’ve been helping people drive results on the platform for over 10 years.

Benefits of Twitter Advertising

  • Exposure

330 million people use Twitter actively – which makes for some incredible audience figures. If you want your message in front of people frequently, Twitter is hard to beat. The platform is incredible for international exposure too – with over 40 languages supported and 35 offices around the globe.

It’s not just numbers that do the talking either – Twitter users are proven to generally have an above average income, meaning your service or product is being put in front of people who are likely to have the means needed to convert.

  • Targeting

Where Facebook has some strict rules around who you can target – Twitter is much more open-minded, even letting you boil down to single users – or users who are likely (based on platform held profile information) to be interested in your brand or product.

  • Interaction

Twitter users expect to interact with the accounts they follow – which means levels of interaction on advertisements and sponsored tweets is up compared to other platforms. If you want to connect with your audiences, there are few better options than Twitter.

  • Retargeting

Are you looking to follow people across platforms after they’ve expressed an interest in your product or visited your site? If so, Twitter is ideal.

With a Twitter campaign, someone leaving your site is just the beginning of an opportunity to place your product and services in front of them again, quickly – offering you a second, third, fourth, or on-going opportunity to win the conversion.

Our Twitter advertising services

While Twitter is a simple platform to master as a user, similar mastery of the business advertising platform is significantly more challenging. At Summon, keeping on top of the constant changes and adjustments in Twitter interface and policy is part of our job, so working with us to deliver your Twitter paid marketing results is even simpler than posting a tweet…

Post and Campaign Design: With just a handful of characters to deliver your Twitter message, there’s no room for error. We’ll help you understand what works – and create outstanding campaigns and individual posts that are based on solid, researched Twitter marketing principles.

Audience creation: Twitter’s unique targeting options allow for incredible focusing of a campaign – but can be challenging to get exactly right. At Summon, we’ll help you get your audience right – first time.

Monitoring: As soon as Twitter delivers data to us, we’ll scrutinise, interpret and act. We know when you need to start seeing results – and we know when the time is right to change up and refresh. Our monitoring systems will make sure you get every penny of value out of your spend.

Split testing: Which is the better audience? Which tweet delivers the best conversions? What’s the best image to post? Our approach to split testing will make sure you’re always getting the most from your campaign – maximising conversions.

Our process

Twitter is an extremely popular social media platform – but it’s not right for every business, therefore, our first step in working with you will be talk with you about your company, your goals and what you’re currently doing – then decide if Twitter is a good fit.

After discussing what you’re hoping to achieve with a paid social media campaign, we’ll look at the audience you want to reach. It doesn’t matter whether we’re creating a custom Twitter audience from your data, or building a new audience profile from scratch, we’ll make sure your product of service is put in front of the right people.

When we have an audience in mind, we’ll help you create a campaign that reflects your brand – while at the same time creating the right kind of action from your audience.

From the word go, we’ll carefully monitor your campaign – giving you feedback as it becomes established – and regularly thereafter. We’ll also help you analyse the results – and will make and suggest changes to help you maximise your ROI on an on-going basis.

Why work with us?

Our knowledge of Twitter’s advertising tools is second to none – we’ve worked successfully on the platform since paid tweets were created and we’ve used them to produce outstanding results for our clients since.

As with other social media services, Twitter is constantly changing and evolving – so it pays to keep you finger on the pulse of what’s happening. At Summon, this is exactly what we do. Our Twitter knowledge is outstanding – because we know our clients are often too busy running their company to harness that knowledge themselves.

At Summon, we make it our job to translate the often-cryptic world of social media paid advertising into simple and understandable terms that actually mean something to you and your business. We don’t talk jargon, we don’t want you to spend more than you need to – we’ll create plain-English solutions that make the absolute most of your budget.