September 25, 2018

Instagram Advertising

Instagram Mobile Page Surrounded by likes, camera and loveheart images

Entire brands have launched and grown to be enormously profitable with nothing more than Instagram marketing – proving that the Facebook sister company is a force to be reckoned with.

Like Facebook, there are incredible targeting options on Instagram – but if you’re not 100% certain that you’ve got a winning strategy in place, an enormous amount of Instagram effort can result in nothing.

  • How can you be sure your audience selection is right for your brand?
  • How much should you expect to pay on a monthly basis?
  • Can you split test paid posts to make sure you’re getting the very best level of conversions?

We know Instagram marketing – and we know how to be sure it’ll deliver the results you’re looking for. Lots of businesses try their hand at Instagram, but few do it well – we’ll help you to make sure it works for you.

Benefits of Instagram Advertising

  • Exposure

Instagram is fast approaching 1 billion users – and the diversity of that audience is growing all the time. Where it had previously been the network of choice for younger audiences, companies are now turning on to the fact that its appeal is broadening.

32% of all internet users have an Instagram account – so if you want exposure, you’re almost certainly going to find your ideal target audience on the platform.

  • Targeting

After its acquisition by Facebook, it’s no surprise to discover a similar level of targeting options when you line Instagram up against its parent company. As such, you can expect some of the very best audience creation tools in the social media world – with the ability to import your audiences or create new audience profiles from scratch.

  • Visual appeal

If you’ve got a physical product, Instagram’s visually focused way of working makes a paid campaign likely to yield impressive results. If you want to send your marketing into the stratosphere, tying an Instagram marketing approach in with a blogger outreach program can bring incredible results.

  • Retargeting

Like Facebook, Instagram allows advertisers to put together custom audiences for their paid campaigns. This could mean retargeting users who have expressed a prior interest – or have signed up to email marketing. You can effectively use Instagram follow your customer’s online footsteps – increasing awareness and building brand authority every step of the way.

With Instagram retargeting you don’t have to worry about missing conversions on your site, visits could now be the first part of a person’s journey toward becoming a customer. Retargeting can be exceptionally powerful when tied to your broader SEO, PPC and social campaigns.

Our Instagram advertising services

While posting a perfectly composed shot of your latté to Instagram is simple – mastering the business paid posting interface is anything but. That’s why, at Summon, we’ve made it part of our business to understand how to maximise Instagram for business use.

Campaign Design: When it’s mostly images that are going to do the talking, you need to make sure that your campaign is built on tried and tested methods that deliver results. At Summon, we know what’s required to put together well-thought-through Instagram campaigns that drive the results you want.

Audience creation: Are you hoping to find new customers on Instagram? Or reach out to your current leads on the platform? Either way, we’re familiar with using the exceptionally in-depth audience tools on the platform to make sure your posts are in front of the people you’re hoping to attract.

Monitoring: With Summon, you’ll never just be hoping for the best from your online marketing campaign. As well as Instagram’s reporting structure, we use specialist software to ensure your posts are performing – and you’re getting the absolute most from your spend.

Split testing: Is your audience exactly right? Would people respond differently if you use a slightly different image? How can you be sure we’re putting effort into precisely the right place? With our split testing methods, you won’t be wondering about these questions – you’ll know for certain that you’re getting the very best ROI.

Our process

Unlike its parent company Facebook, Instagram’s audience type is slightly less broad – which means it’s not always the best fit for all companies. As such, the first step in any paid Instagram campaign is checking that the platform meets your needs 100%.

When we’ve established whether or not Instagram is a good fit, we’ll look at the audience you’re hoping to connect with. Like Facebook, Instagram has a variety of targeting tools and the facility to create different audience types.

Whether we’re building an audience based on current data – or starting from scratch, we’ll make sure your product is being in front of the new people. As well as finding the right audience we’ll find an approach that drives them toward the appropriate course of action.

As with the rest of our paid social media approaches, the implementation of your campaign is just the beginning for us. From day one, we’ll monitor the effectiveness of everything we’re doing together – making sure we maximise your online marketing budget every step of the way.

Why work with us?

We’ve worked with Instagram since its infancy – and we’ve been helping companies make the most of sponsored and paid results ever since. We know what to do to access the right kind of customers on the platform.

As a part of Facebook, Instagram sees day-to-day changes in how its business infrastructure works – and how you can interact with customers. It’s our job to stay at the cutting edge of Instagram technical knowledge, so you don’t have to!

Overall, we make social media marketing simple and effective. There are plenty of companies who’ll blind you with technicalities and jargon – but we’re firm believers in straightforward and concise explanations about how your campaign is performing – and what you should be achieving as a result.