Social media has changed our world – and significantly, it’s improved the way people interact with companies and brands. There are more than 50 million businesses using social media to connect with their audiences. Almost half of that figure is paying to maximise their performance. What’s more, each passing year sees the number of companies who plan to increase their paid social investment grow.
Building paid, sponsored or promoted posts into your company’s marketing plan is now a must if you want to keep up with your competition.
- Which are the right social networks for your business?
- What do your customers respond to on social media?
- How can you interpret different platforms analysis tools to compare performance?
At Summon, we’ve been helping customers across London and further conquer paid social media since the networks first rolled out their advertising options. We know what works, how to make you stand out in the crowd – and how paid social can combine with SEO and PPC to create a killer online marketing strategy.
The Benefits of Social Media Advertising
The best targeting options
Nearly half the world’s population accesses social media in some form – and there’s one universal truth about that experience; we share masses of information about ourselves, our lifestyles and our engagement habits.
As a result, social media platforms can offer the most targeted advertising options ever seen. With paid social strategies, you don’t have to hope that your target demographic sees your campaign; you can be confident that they will, no matter how specific that audience might be.
With virtually every other marketing strategy, engagement opportunity is negligible; and often, non-existent. With paid social, your message gets in front of the right people. It also throws the doors open for real-time inquiries, conversation, and on-going two-way interaction.
Engagement is important because it proves customers are interested in what you’re doing; and that you’re interested in them. It’s a vital metric for businesses looking to build audiences, awareness, and results continually. Paid social offers greater engagement opportunities and data than any other tool in your marketing strategy.
Our digital footprints are everywhere – and the same is true of everyone who engages with your paid social campaigns. With the creative use of social media’s retargeting options, you can make sure your customers are reminded of your brand as they go about their digital lives.
Retargeting data is invaluable when used as part of a wider SEO, PPC and Paid Social strategy – and is guaranteed to set you apart from organisations who are too focused on just one online marketing approach.
Our Paid Social Media Services Based In London
As the go-to social media network, virtually everyone engages with Facebook. As a result, there’s a strong possibility it will offer something for your brand. The Facebook user experience is very different to how you’ll engage with the site as a paid business and, without the right experience and skillset, could represent a huge investment of time before it’s fully mastered. We have the skills to make Facebook for business work for you quickly.
If you’re a business to business company, the social hustle and bustle of many social platforms might not appeal. With LinkedIn, you cut through this noise and reach targeted groups of professionals with bespoke messaging and engagement options. LinkedIn costs reflect this effective access to the right people – so it’s crucial you have a team onside who can monitor your performance carefully.
Many of the large social platforms have strict guidelines around what you can say, and who you can say it to. Twitter breaks this mould, allowing you to create highly personalised campaigns, even targeting individuals who are likely to then naturally share your content. We understand how to lever background information to make sure the right people are exposed to your campaigns.
While we’ve outlined the services we offer around a few of the major social platforms, we don’t fall into the trap of simply focusing on the obvious choices. Your business is unique – and you have a target audience who is likely to have between 5-10 active social media accounts at any one time.
Could Instagram work for you? Pinterest? Snapchat? Would you like to branch into the platforms that work internationally? Are you interested in knowing how to share data across all platforms to maximise your campaigns? At Summon, we ask these – and many more questions – to ensure your paid social campaign is exactly right for you and your business goals.
We don’t have a prescriptive process when it comes to implementing a business’s paid social budget. Instead, we focus on you. By understanding your business, your products, your goals and your current marketing strategies, we’ll create a picture of where your social media efforts will be best applied.
When we have a picture of you, we’ll build a picture of your audience. We also put together a plan that curates and creates content that they’ll engage with. We ensure your campaigns aren’t just cast onto social platforms with the hope that they’ll find traction, we carefully schedule everything you’ll share, to guarantee maximum interaction.
Throughout the process, you’ll receive fully customised reports that display the key metrics – in relation to the goals and indicators that we’d created together. We stay on top of this data, making sure we can continue to adapt your strategy. We do this in response to the way people are engaging with your campaign and the wider digital marketing efforts that underpin it all.
Why work with us?
We have a long history of success through paid social campaigns for businesses of all shapes and sizes in London and across the UK. We understand exactly what information we need to make an impact from day one.
Whether you’re a big brand with a large audience base, or a smaller business taking your first steps into paid social, our way of working will meet your needs – wherever you’re setting the bar.
Summon know what’s important to our clients. We won’t try to impress you with technical terms and meaningless metrics. We create well thought through, clear marketing strategies that we know will work – presented in plain English. What’s more, we understand how important communication is, when you work with us, we’re only ever a call away.